As a leader in motherboards and graphic cards, ABIT is consistently creating new industry standards. Their core strength of research and development allows us to set hardware trends that encompass the entire motherboard business. ABIT's venerable SoftMenu™ created the jumperless standard, and transformed the industry. Technologies like OTES™ set new standards in not only superior cooling, but also low noise output. ABIT's µGuru™ technology with BlackBox™ integrated e-service changed the kind of service people expect from a motherboard company.